The message is sent to those who are most likely to visit the store at their present location. The mobile user is sent a short message that engages them to spur into action. It is pivotal for the company to consider adding an opt-in component to their campaign. The content in those messages should be to the point and appealing, as unwanted solicitations never encourage buyers to pay attention. If a company plans on going ahead with this approach, it needs to skim the content that is to be sent. The message should give a preview of the benefit that comes along with the purchase of the product. It should be clear enough for the customer to understand, and it should be able to influence their buying decision.
The main objective behind proximity marketing is to drive in as much traffic as possible to the business and generate a good amount of sales that day. If your retail store already has a high turnover rate, then proximity marketing can help you retain customers and gain valuable insight to their buying behavior. Proximity marketing can turn out to be a great source of adding value to your products. Businesses can make product recommendations and inform about current discounts or offers. This way you can target the right customers and their needs. It also provides you with access to consumer analysis which can give you survey statistics and other metrics to improve your sales strategy.