This year however, to mark one decade’s support towards Mardi Gras, ANZ have spent the weekend completely revamping their branch on Oxford Street to make it into a baroque inspired #GAYNZ, “fit for a queen”. The creative agency behind this fabulous campaign was Whybin/TBWA with execution by The Glue Society.
In working with Whybin, Mark Hand, chair of ANZ’s Australia Division diversity council said “They’ve got the recognition they deserve globally with awards out of Cannes. It’s fantastic for them and we’re happy to be their muse in some respect, to be able to provide a canvas for them to show their creativity. It’s phenomenal what they’ve done and they deserve every plaudit that they get”.
The new GAYNZ features two new GAYTM’s, ornate walls, marble floor and 16 unique hand painted murals inspired by the LGBTI community. Mr. Hand stated that “diversity, inclusions and respect is an important part of what we doat ANZ so we are particularly proud of our partnership with Mardi Gras, which started because our staff passionately believed in supporting the cause 10 years ago."
Current student in the Master of Marketing program at the University of Sydney Business School