I quickly learned that the Masters of Marketing was going to be a pretty hands-on course, filled with group projects, problem solving, class involvement – and best of all, Industry experts as guest speakers. This gives us one of the best learning experiences: hearing how they stuffed up. Well, maybe not so much ‘stuffing’ up, but how they overcame real life problems and situations. Andrew came and spoke to us about this experience rebranding the A-League and creating a new image for soccer in Australia, producing some of the best advertisements out there.
Andrew Moss:
1. What is your favourite thing that you do in a regular day as a marketer?
Being allowed to (by clients and colleagues) and paid to wonder.
2. Describe your job in 5 words or less:
Thinker, Dreamer, Finder, Problem-Solver
3. What keeps to motivated?
The innovation process – being invited to develop new ways of doing things – and the buzz that occurs when the thinking and planning works!
4. Where do you think you'll be in 10 years?
I would hope a wide variety of things – and certainly a bunch of creative type pursuits – personal and business.
5. If you were an animal, what animal would you be?
Tricky – maybe something like a sea eagle – scanning the environment, travelling large distances and looking for and seizing on opportunity!
6. What is the one book you would recommend everyone to read?
For business learning I think biographies of people are always good reading – and the one on Steve Jobs by Walter Isaacson is well worth reading.
Hongi Luo
Current student in the Master of Marketing program at the University of Sydney Business School
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