Topics that Megan discussed included:
- Entertainment and Media growth rates: Australia’s growth rate is 4.1%, which is about a third higher than that of Japan, but much lower than other Asia Pacific countries, including Vietnam, Indonesia, China, India, and Pakistan.
- Internet advertising spend in Australia had a compound annual growth rate (CAGR) of 12% in 2011. The 2011 CAGR for advertising spend in consumer magazines and newspapers showed a negative growth and is projected to drop further in the following five years.
- IPTV (Internet Protocol Television) provides a clear cost and convenience advantage over free to air television. Many Australian households already have the hardware to support this media format. Appealing content offerings will be paramount to securing new customers in the coming years.